As I was growing up and into my early adult years, Christmas shopping was done some time during December. I do not remember any Black Friday or people lining up at the door for deals. And of course it was not left till Christmas eve.
By the time Christmas eve came gifts were bought, wrapped and placed under the tree. Time was spent at Christmas programs at school and church.
Christmas gifts were always done on a budget, you knew what you would save and money was hopefully put in a savings account every month.